In 2014 Kiwi & Pom were invited to develop a new artisan café concept for Wyevale Garden Centres. The project included café interior design, brand identity, art direction and graphic design.
The Coffee Ground interior is characterised by a ‘refined rustic’ palette relating to the outdoors. Galvanized steel, weathered zinc, terracotta pots, Lloyd Loom furniture and gabion planters were selected as ‘living materials’ that would patina with age.
Central to the design is a galvanized steel free-standing ‘shed’, clad with timber lapped boards. Designed to be as flexible as possible, the shed structure is modular allowing it to flex in length. The shed works as a preparation area, servery and display for products – as well as serving as a landmark for the café, its distinctive shape is incorporated into branding and graphics. Kiwi & Pom also designed mobile galvanized ‘plant screens’ to enclose the café space.
Coffee Ground is first to market with micro-roasting and holds strong environmental credentials; the coffee on offer is Rainforest Alliance certified, organic and Fairtrade.
Spent coffee grounds are upcycled to make products such as tables, coffee machine panels, and soil nourisher that can be used in the garden at home.
The micro-roasting technology allows small batches of green beans to be slow roasted, onsite and by hand. A bespoke hand-painted feature wall illustration explains the coffee growing, harvesting and batch roasting processes to customers. Coffee Ground has now rolled out to numerous Wyevale Garden Centres sites in the UK.
Images © Gareth Gardner
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